Free Website Audit

Free website audit for home service businesses.

Something is off with your website but you are not sure what. I will tell you. Free audit, plain English, no sales pitch attached.

The Problem

You cannot fix what you cannot see.

Most owners do not know their site is slow

You open your site on your office computer and it looks fine. But your customers are loading it on a phone over cellular data, and it takes six seconds. You would never know unless someone tested it.

Your competitors are winning your searches

The company ranking above you probably does not do better work. They just have a faster site, better structure, and clearer content. Google rewards the basics. Most home service sites skip them.

Small issues add up to lost revenue

A broken contact form. A missing phone number on mobile. Slow load time on your services page. Each one costs you a few leads per week. Over a year, that is real money.

The Standard

What a website audit actually checks.

Not a robot-generated report full of jargon. A real review of the things that matter for getting calls.

(01)

Page speed

How fast does your site actually load on a phone? I test real-world speed, not just a score. If it is slow, I tell you why.

(02)

Mobile experience

Is the phone number clickable? Does the layout work on a small screen? Can someone fill out your form with their thumb? I check all of it.

(03)

Trust signals

Are your reviews visible? Certifications? Service area? Years in business? If a homeowner cannot find a reason to trust you in five seconds, they leave.

(04)

SEO basics

Title tags, meta descriptions, heading structure, local keywords. The fundamentals that determine whether Google even shows your site to people searching near you.

(05)

Lead capture

Does your contact form work? Is it easy to find? Do you get notified when someone fills it out? I test the full path from visitor to lead.

(06)

Conversion layout

Where are your calls-to-action? Is there a clear next step on every page? I look at your site the way a homeowner would, and tell you what they see.

The Process

How the free audit works.

No login required. No credit card. No commitment.

Drop your URL

Give me your website address. That is all I need to get started. No forms, no phone calls, no meeting requests.

I review your site

I check speed, mobile experience, trust signals, SEO fundamentals, lead capture, and conversion layout. You get a clear, plain-English report.

You decide what to do next

Use the report to fix things yourself, hand it to your current developer, or let me build a free preview of what a rebuilt version would look like. Your call.

What You Get

A real report. Not a score.

Three things land in your inbox. You keep all of them whether you hire us or not.

Scored report

Speed, mobile UX, trust signals, SEO structure, lead capture, and conversion path. Each one scored and explained in plain language. No jargon, no 40-page PDF.

Clickable preview

If the audit shows your site needs a rebuild, I build a free preview of what the new version would look like. Real pages you can click through, not a mockup.

Honest conversation

A short call where I walk through the findings and answer your questions. No pitch deck, no pressure. If your site is fine, I will tell you that.

Specializations

I audit sites for these trades.

Who Does This

Not an agency. One builder.

Nick Burks, founder of BurksUP Design

I audit every site myself. Not an intern, not a bot, not a script that spits out a Lighthouse score. I look at your site the way a homeowner would, and I tell you what they see. If it is working, I say so. If it is not, I show you exactly what to fix and what it would look like fixed.

Nick Burks · Founder, BurksUP Design

200+
Sites audited
7
Home service trades
48h
Typical turnaround

FAQ

Free website audit questions, answered.

  • (Q1)

    Who is this for?

    Home service contractors. HVAC, plumbing, roofing, electrical, remodeling, landscaping, junk removal. Businesses where the phone needs to ring and the calendar needs to stay booked.

    If you’re good at what you do but your website doesn’t show it, this is built for you.

  • (Q2)

    Who is this not for?

    Brand new businesses with no customers yet, and anyone shopping for the cheapest option. There are plenty of $500 template sites out there if that’s the goal.

    I work with contractors who already have a real business and want a site that pulls its weight. If you’re not sure where you land, start with the free audit. It costs nothing and you’ll know.

  • (Q3)

    How much does this cost?

    Most contractors start at $3,997 for the build, plus $299 a month.

    The build gets you the full website. The monthly covers hosting, security, updates, and the systems that turn visitors into booked jobs, including missed-call text back and a simple CRM so no lead falls through the cracks.

    Some projects need more, some need less. Book a free audit and I’ll give you a straight number for your situation.

  • (Q4)

    That’s more than other quotes I’ve gotten. Why?

    Because we’re not building the same thing.

    A cheap site is a brochure. It sits there. What I build is a booking system: fast pages, clear calls to action, automatic text back when you miss a call, and follow-up that keeps leads from going cold.

    One example: Lamont at Mr. C’s Chimney in Billings booked 4 jobs through his new site in the first month, and missed-call text back saved 2 more calls that would have gone to a competitor. The site paid for itself in month one.

    That’s the difference you’re paying for. A cheap site that books nothing is the most expensive site you can buy.

  • (Q5)

    I get most of my work from referrals. Why do I need this?

    Referrals are the best leads you’ll ever get. But here’s what happens with every single one: they hear your name, then they look you up before they call.

    If your site looks outdated or broken, some of those referrals quietly move on and you never know it happened. Your website’s first job is to not lose the work your reputation already earned. Its second job is to bring in new work on top of it.

  • (Q6)

    I’ve been burned by a web guy before. Why should I trust you?

    Fair. Most contractors I talk to have a story like that. A site that never launched, a designer who disappeared, a monthly bill for nothing.

    Here’s what’s different: you deal with me directly, start to finish. No account managers, no handoffs. You’ll know the timeline before we start, you’ll get updates as we go, and you’ll see the site before it launches. And the audit comes first, free, so you can judge how I work before you spend a dollar.

  • (Q7)

    Do I own my website?

    Yes. It’s your site, your domain, your content. If we ever part ways, it goes with you. I’m not holding your website hostage. That practice is one of the reasons contractors don’t trust web designers, and I want no part of it.

  • (Q8)

    How do we start?

    Book a free audit. I’ll go through your current site, show you specifically what’s costing you trust and calls, and tell you what I’d fix. No pressure, no pitch deck. If it makes sense to work together, we’ll talk next steps. If not, you still walk away knowing exactly what’s wrong.

Find out what your website is costing you.

Drop your URL. I will send you a free, honest audit of your home service website. No sales pitch, no commitment.