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Home service web design that books jobs, not just clicks. I build the site that makes you the obvious choice before you ever pick up the phone.
I build websites for home service businesses that make your value undeniable and “yes” the obvious choice.
how I can help
Work
Real answers, not another form to fill out
Stratton Termite and Roofing handles termite work and roofing across Orange County and Los Angeles. The old site made people fill out a form and wait for a price. I rebuilt it around an instant quote, so now they get an answer on the spot.
Built to get booked.
Morris-Jenkins is one of the biggest heating, cooling, and plumbing companies in the country, family-run in Charlotte for almost seventy years. I rebuilt their website around one job: turn a visitor into a booked appointment.
From broken to booked.
Lift Away Junk hauls junk and donates what they can, out of Northern New Jersey. They built their own website, and it broke. I rebuilt it around one job: booking a pickup. Booked work climbed 29%.
About
Hi, I'm Nick. I grew up around the trades, then spent years building for the web. Now I do both at once: home service websites that make you the obvious choice.
Most home service websites are like bad first dates. They try too hard, say too little, and nobody books. I build the kind that earns trust in seconds, looks as good as your work, and makes “yes” the easy call.
“Nick brings real value. I would recommend him to anybody who wants a website that not only looks better, but works better.”
Nick made a very large and daunting project very manageable with his guidance through the website design process. He worked with our team through each phase, taking the time to explain and offer alternative solutions when we changed direction mid-project. The new website is amazing, and the results we set out to achieve are already piling up.
Nick listened to our story and helped us to develop our logo and brand, which we love, as do so many people. Nick was able to translate our ideas and messaging into a visually appealing brand design that has provided our fresh prepared pet meals with a strong introduction to the pet food market.
Nick is hands down the best web designer I have ever worked with. Nick is enormously thorough and attentive. He is a big picture thinker but also incredible at managing the complex, itty bitty details of a project. He clearly has an amazing team of people working with him, everyone is just ON IT. I would highly recommend Nick for anyone looking to take on a web development project.
Nick's patient and confident approach put our team at ease. What initially seemed a complex and daunting project quickly became engaging and rewarding as we bought into his web design process. The outcome of our collaborative work exceeded our loftiest goals for the new website and we're extremely proud of the digital platform we've created together to continue growing our brand.
Got questions?
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(Q1)
Who is this for?
Home service contractors. HVAC, plumbing, roofing, electrical, remodeling, landscaping, junk removal. Businesses where the phone needs to ring and the calendar needs to stay booked.
If you’re good at what you do but your website doesn’t show it, this is built for you.
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(Q2)
Who is this not for?
Brand new businesses with no customers yet, and anyone shopping for the cheapest option. There are plenty of $500 template sites out there if that’s the goal.
I work with contractors who already have a real business and want a site that pulls its weight. If you’re not sure where you land, start with the free audit. It costs nothing and you’ll know.
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(Q3)
How much does this cost?
Most contractors start at $3,997 for the build, plus $299 a month.
The build gets you the full website. The monthly covers hosting, security, updates, and the systems that turn visitors into booked jobs, including missed-call text back and a simple CRM so no lead falls through the cracks.
Some projects need more, some need less. Book a free audit and I’ll give you a straight number for your situation.
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(Q4)
That’s more than other quotes I’ve gotten. Why?
Because we’re not building the same thing.
A cheap site is a brochure. It sits there. What I build is a booking system: fast pages, clear calls to action, automatic text back when you miss a call, and follow-up that keeps leads from going cold.
One example: Lamont at Mr. C’s Chimney in Billings booked 4 jobs through his new site in the first month, and missed-call text back saved 2 more calls that would have gone to a competitor. The site paid for itself in month one.
That’s the difference you’re paying for. A cheap site that books nothing is the most expensive site you can buy.
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(Q5)
I get most of my work from referrals. Why do I need this?
Referrals are the best leads you’ll ever get. But here’s what happens with every single one: they hear your name, then they look you up before they call.
If your site looks outdated or broken, some of those referrals quietly move on and you never know it happened. Your website’s first job is to not lose the work your reputation already earned. Its second job is to bring in new work on top of it.
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(Q6)
I’ve been burned by a web guy before. Why should I trust you?
Fair. Most contractors I talk to have a story like that. A site that never launched, a designer who disappeared, a monthly bill for nothing.
Here’s what’s different: you deal with me directly, start to finish. No account managers, no handoffs. You’ll know the timeline before we start, you’ll get updates as we go, and you’ll see the site before it launches. And the audit comes first, free, so you can judge how I work before you spend a dollar.
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(Q7)
Do I own my website?
Yes. It’s your site, your domain, your content. If we ever part ways, it goes with you. I’m not holding your website hostage. That practice is one of the reasons contractors don’t trust web designers, and I want no part of it.
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(Q8)
How do we start?
Book a free audit. I’ll go through your current site, show you specifically what’s costing you trust and calls, and tell you what I’d fix. No pressure, no pitch deck. If it makes sense to work together, we’ll talk next steps. If not, you still walk away knowing exactly what’s wrong.
