Home Service Web Design
Your first website, built to book jobs.
You have been running on referrals and word of mouth. That works until it does not. I build home service websites from scratch. No templates, no guesswork, no tech skills needed.
The Problem
Why running without a website costs you jobs.
Word of mouth has a ceiling
Referrals keep the lights on, but they do not scale. When a homeowner searches "plumber near me" and you are not there, that job goes to whoever is. Every day without a site is a day you are invisible to new customers.
Social media is not a website
A Facebook page is not something you own. It does not rank on Google, it does not have your phone number in the right place, and the algorithm can bury you whenever it wants. You need ground you control.
Starting from scratch feels overwhelming
You know you need a site. You do not know where to start, who to trust, or how much it should cost. So you put it off another month and another batch of leads goes to the contractor who showed up online first.
The Standard
What your first website needs.
Not bells and whistles. Just the things that get a homeowner to pick up the phone and call you.
A homepage that says what you do
Your trade, your service area, your phone number. A homeowner should know all three within five seconds of landing on your site. No guessing, no scrolling.
Click-to-call on every phone
More than half your visitors will come from a phone. One tap to call you. That is the whole point. If it takes two clicks, you have already lost some of them.
Service pages that rank on Google
Each service gets its own page with real descriptions and local keywords. "AC repair Denver" not "our services." Better for homeowners and better for search.
Trust built in from the start
Reviews, certifications, years in business, service area. All visible within the first scroll. Homeowners decide fast. Give them a reason to pick you.
A contact form that sends you leads
Not a generic "message us" box. A form that captures what the customer needs, sends you an instant notification, and makes follow-up easy.
Speed that does not lose visitors
Clean code, no bloat, loads in under three seconds. Half of mobile visitors leave if a site takes longer than that. Yours will not have that problem.
The Process
How I build your first website.
No tech skills needed. No decisions to agonize over. Three steps.
Tell me about your trade
What services do you offer? Where do you work? What makes you different? A short call gets me everything I need to start building.
I build a live preview
I design your site from scratch with real copy, real structure, mobile-ready. You get a clickable preview to test on your phone before you spend anything.
You launch when you are ready
Love it? We put it on your domain and you are live. Not sure? Take your time. No deposit, no pressure, no follow-up guilt trip.
Specializations
I build sites for these trades.
What You Get
What lands in your inbox before you pay anything.
Three things. You keep all of them whether you hire me or not.
Custom site preview
A full homepage and service pages built for your trade. Not a mockup, not a template. Real pages you can click through on your phone and share with your team.
Professional copy
Headlines, service descriptions, and calls to action written for your industry. No filler text, no blank placeholders. Real words that make homeowners pick up the phone.
Honest conversation
A short call where I walk you through the design and answer your questions. No pitch deck, no pressure. If it is not right for you, I will say so.
Who Builds It
Not an agency. One builder.
I have built over 200 websites for home service contractors. Most of my clients came to me with no site at all. Just a truck, a phone number, and a reputation they had earned the hard way. I give that reputation a home online.
Nick Burks · Founder, BurksUP Design
FAQ
First website questions, answered.
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(Q1)
Who is this for?
Home service contractors. HVAC, plumbing, roofing, electrical, remodeling, landscaping, junk removal. Businesses where the phone needs to ring and the calendar needs to stay booked.
If you’re good at what you do but your website doesn’t show it, this is built for you.
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(Q2)
Who is this not for?
Brand new businesses with no customers yet, and anyone shopping for the cheapest option. There are plenty of $500 template sites out there if that’s the goal.
I work with contractors who already have a real business and want a site that pulls its weight. If you’re not sure where you land, start with the free audit. It costs nothing and you’ll know.
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(Q3)
How much does this cost?
Most contractors start at $3,997 for the build, plus $299 a month.
The build gets you the full website. The monthly covers hosting, security, updates, and the systems that turn visitors into booked jobs, including missed-call text back and a simple CRM so no lead falls through the cracks.
Some projects need more, some need less. Book a free audit and I’ll give you a straight number for your situation.
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(Q4)
That’s more than other quotes I’ve gotten. Why?
Because we’re not building the same thing.
A cheap site is a brochure. It sits there. What I build is a booking system: fast pages, clear calls to action, automatic text back when you miss a call, and follow-up that keeps leads from going cold.
One example: Lamont at Mr. C’s Chimney in Billings booked 4 jobs through his new site in the first month, and missed-call text back saved 2 more calls that would have gone to a competitor. The site paid for itself in month one.
That’s the difference you’re paying for. A cheap site that books nothing is the most expensive site you can buy.
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(Q5)
I get most of my work from referrals. Why do I need this?
Referrals are the best leads you’ll ever get. But here’s what happens with every single one: they hear your name, then they look you up before they call.
If your site looks outdated or broken, some of those referrals quietly move on and you never know it happened. Your website’s first job is to not lose the work your reputation already earned. Its second job is to bring in new work on top of it.
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(Q6)
I’ve been burned by a web guy before. Why should I trust you?
Fair. Most contractors I talk to have a story like that. A site that never launched, a designer who disappeared, a monthly bill for nothing.
Here’s what’s different: you deal with me directly, start to finish. No account managers, no handoffs. You’ll know the timeline before we start, you’ll get updates as we go, and you’ll see the site before it launches. And the audit comes first, free, so you can judge how I work before you spend a dollar.
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(Q7)
Do I own my website?
Yes. It’s your site, your domain, your content. If we ever part ways, it goes with you. I’m not holding your website hostage. That practice is one of the reasons contractors don’t trust web designers, and I want no part of it.
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(Q8)
How do we start?
Book a free audit. I’ll go through your current site, show you specifically what’s costing you trust and calls, and tell you what I’d fix. No pressure, no pitch deck. If it makes sense to work together, we’ll talk next steps. If not, you still walk away knowing exactly what’s wrong.
Stop losing jobs to contractors with a website.
Tell me about your trade. I will build a free preview of what your site could look like. Plans from $1,497 build + $79/mo if you love it.
