Home Service Website Redesign

Getting booked should not come down to luck.

Your website is live but it is not booking jobs. Visitors land and leave. The phone stays quiet. I rebuild home service sites so the right customers find you and actually call.

The Problem

Why your site is not booking jobs.

Your site looks dated and homeowners notice

Homeowners judge your business by your website in under five seconds. If it looks like it was built five years ago, they assume your work is just as outdated. They hit back and call the next company on the list.

Traffic without bookings is just vanity

You might be getting visits. But visits that do not convert to calls are just a number on a dashboard. Your site needs to close, not just show up. If people land and leave, the problem is the site, not the traffic.

Every week you wait, your competitor books the job

That contractor who showed up six months ago with a new site? He is getting your calls now. Not because he does better work. Because his site made it easy to hire him and yours did not.

The Standard

What a site built to book looks like.

A redesign is not about making things prettier. It is about turning visitors into phone calls on purpose, not by accident.

(01)

Faster load times

I strip out the bloat. No page builders, no twenty plugins, no stock photo sliders. Clean code that loads in under three seconds.

(02)

Cleaner, modern layout

Clear structure, professional design, easy to scan. Homeowners see who you are, what you do, and how to reach you without guessing.

(03)

More calls, not just more traffic

Click-to-call buttons, working contact forms, and clear service pages that make it obvious what to do next. Visits turn into actual leads.

(04)

Trust built into every page

Reviews, credentials, service area, years in business. All placed where homeowners actually look. Not hidden in a sidebar or buried on page three.

(05)

Mobile that actually works

Not just responsive. Built mobile-first. Thumb-friendly buttons, readable text, no pinching. The experience your phone visitors deserve.

(06)

SEO foundation rebuilt

Proper title tags, meta descriptions, heading structure, and local keywords. Your old site probably had none of this. The new one will.

The Process

How I rebuild your website.

Three steps. No contracts. You see the new site before you spend a dollar.

I audit what you have

I look at your current site and tell you exactly what is hurting you: speed, design, mobile, SEO, lead capture. Honest assessment, no sales pitch.

I build the replacement

I rebuild your site from scratch with a custom design, professional copy, and a mobile-first layout. You get a live, clickable preview to test before you pay.

You compare and decide

Put your old site next to the new one. If the rebuild is better, we move forward. Plans from $1,497 build + $79/mo. If not, you walk away free. No invoice, no pressure.

Specializations

I redesign sites for these trades.

What You Get

What lands in your inbox before you spend a dollar.

Three things. You keep all of them whether you hire me or not.

Side-by-side comparison

Your current site next to the rebuilt version. Same pages, same content, completely different result. You see exactly what changes and why it matters.

Clickable rebuild preview

Not a mockup. Real pages you can click through on your phone, share with your team, and test yourself. Built for your trade, your services, your area.

Honest conversation

A short call where I walk through the findings and answer your questions. If your current site is fine, I will tell you that. If it is not, I show you exactly what to fix.

Who Rebuilds It

Not an agency. One builder.

Nick Burks, founder of BurksUP Design

I do not patch old sites. I look at what you have, figure out why it is not booking jobs, and build the version that will. If the rebuild is not better, I will tell you. Most of the time, it is not even close.

Nick Burks · Founder, BurksUP Design

200+
Sites rebuilt
7
Home service trades
48h
Preview turnaround

FAQ

Home service website redesign questions, answered.

  • (Q1)

    Who is this for?

    Home service contractors. HVAC, plumbing, roofing, electrical, remodeling, landscaping, junk removal. Businesses where the phone needs to ring and the calendar needs to stay booked.

    If you’re good at what you do but your website doesn’t show it, this is built for you.

  • (Q2)

    Who is this not for?

    Brand new businesses with no customers yet, and anyone shopping for the cheapest option. There are plenty of $500 template sites out there if that’s the goal.

    I work with contractors who already have a real business and want a site that pulls its weight. If you’re not sure where you land, start with the free audit. It costs nothing and you’ll know.

  • (Q3)

    How much does this cost?

    Most contractors start at $3,997 for the build, plus $299 a month.

    The build gets you the full website. The monthly covers hosting, security, updates, and the systems that turn visitors into booked jobs, including missed-call text back and a simple CRM so no lead falls through the cracks.

    Some projects need more, some need less. Book a free audit and I’ll give you a straight number for your situation.

  • (Q4)

    That’s more than other quotes I’ve gotten. Why?

    Because we’re not building the same thing.

    A cheap site is a brochure. It sits there. What I build is a booking system: fast pages, clear calls to action, automatic text back when you miss a call, and follow-up that keeps leads from going cold.

    One example: Lamont at Mr. C’s Chimney in Billings booked 4 jobs through his new site in the first month, and missed-call text back saved 2 more calls that would have gone to a competitor. The site paid for itself in month one.

    That’s the difference you’re paying for. A cheap site that books nothing is the most expensive site you can buy.

  • (Q5)

    I get most of my work from referrals. Why do I need this?

    Referrals are the best leads you’ll ever get. But here’s what happens with every single one: they hear your name, then they look you up before they call.

    If your site looks outdated or broken, some of those referrals quietly move on and you never know it happened. Your website’s first job is to not lose the work your reputation already earned. Its second job is to bring in new work on top of it.

  • (Q6)

    I’ve been burned by a web guy before. Why should I trust you?

    Fair. Most contractors I talk to have a story like that. A site that never launched, a designer who disappeared, a monthly bill for nothing.

    Here’s what’s different: you deal with me directly, start to finish. No account managers, no handoffs. You’ll know the timeline before we start, you’ll get updates as we go, and you’ll see the site before it launches. And the audit comes first, free, so you can judge how I work before you spend a dollar.

  • (Q7)

    Do I own my website?

    Yes. It’s your site, your domain, your content. If we ever part ways, it goes with you. I’m not holding your website hostage. That practice is one of the reasons contractors don’t trust web designers, and I want no part of it.

  • (Q8)

    How do we start?

    Book a free audit. I’ll go through your current site, show you specifically what’s costing you trust and calls, and tell you what I’d fix. No pressure, no pitch deck. If it makes sense to work together, we’ll talk next steps. If not, you still walk away knowing exactly what’s wrong.

Stop waiting for the phone to ring.

Drop your URL. I will show you what is costing you jobs and build a free redesign preview you can compare side by side. Plans from $1,497 build + $79/mo if you love it.