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Guide Lead Gen

Google Business Profile Optimization Guide

Turn your GBP into the highest-volume lead source in your business.

Get the guide → 15 min read
BurksUP Design

Google Business Profile Optimization Guide

Guide

What is inside

What you will get

The address rule that determines where you rank on the map, and the customer-property workaround for operators outside city center

The Possum Filter warning that can save you 18 months and six figures of recovery work

The category and field setup that signals focus instead of "small business trying to be everything"

The new GBP launch protocol that moved a Fenton, Michigan franchise from invisible to number one on 30 reviews

The AEO review response tactic that wins two ranking systems from one workflow

The Local Services Ads verification that lifts organic rankings even if you never run an LSA campaign

The conversion tracking setup that accounts for the 80% of GBP traffic that calls instead of clicks

Is this for you?

This is for you if...

Home service operators who have a GBP listing and treat it like a directory entry. Plumbers, HVAC, electrical, roofing, garage door, lawn care, pressure washing. Operators with one location or multiple, residential or commercial.

After reading

What you will be able to do

01

Decide on the address, category, and service area setup that maximizes ranking

02

Run the 30-reviews-in-30-days launch protocol proven on new franchises

03

Set the weekly posts, photos, and Q&A cadence that holds the map pack

04

Install the call tracking and conversion attribution that proves what GBP produces

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