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SOP Foundation

Home Service Pricing SOP

The operational system for moving from time-and-materials guessing to a price book your team actually uses.

Get the sop → 15 min read
BurksUP Design

Home Service Pricing SOP

SOP

What is inside

What you will get

The flat-rate transition starting with your top 20 to 25 tasks, the same move that took one operator from $600K stuck to $1M in year one

The "state and shut up" delivery sequence, the three-sentence script that kills the lip quiver

The pre-arrival doorstep sequence, including the coffee reciprocity move and the knock-not-ring rule

The close-rate diagnostic for when to raise prices, plus the 3 percent attrition reality from 200-plus locations

The options-and-takeaway objection script used by top-performing roofing and garage door operators

The one-sentence renewal script and the itemized cost script for larger increases, with the soft escape valve protocol

A 7-page digital estimate template and the reinvestment math for any price increase

Is this for you?

This is for you if...

Home service operators between $500K and $3M who already know their numbers but cannot get prices delivered consistently in the field. Owners whose techs walk in confident and walk out with a softened quote.

After reading

What you will be able to do

01

Build a top 20 to 25 task flat-rate book your tech can quote in 10 seconds

02

Train the three-sentence price delivery sequence into every tech on your roster

03

Use close rate to decide when to raise prices, not calendar time or inflation

04

Roll out a price increase with itemized cost language and a 10 percent test group

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