Lead Response Playbook
Stop leaking revenue in the first five minutes after a lead arrives
Lead Response Playbook
PlaybookWhat is inside
What you will get
The non-committal close script ("You're in luck, I've got a guy out in your area") that moves operators from sub-60% booking into 90%+
The five-step first-60-seconds intake framework, with the branch script for the knowledgeable caller
The five-minute web lead curve (above 70% inside five minutes, below 30% after) and the auto-dial fix
The three-layer after-hours coverage model, including the rotation, the booking bonus, and the VoIP overflow rule
A CSR performance pay structure with five weighted components and a $20 to $33 hourly outcome
The three-step missed-call recovery loop and the dual-path text-back script
The real booking rate targets (46% median, 70% expansion threshold, 80% qualified-call floor, 90% ceiling)
Is this for you?
This is for you if...
Home service operators spending real money on lead generation who suspect the phone is dropping calls, the after-hours queue is going dark, and the CSR seat is underperforming. Stage 1 through Stage 3, garage door, HVAC, plumbing, electrical, lawn, cleaning, any trade where a phone call turns into a truck roll.
After reading
What you will be able to do
01
Set booking rate targets you can actually defend with data
02
Install a missed-call recovery loop that closes inside the hour
03
Move your CSR seat off hourly pay and onto a structure that self-polices
04
Cover after-hours calls without owning the phone yourself
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