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Checklist Lead Gen

Local SEO Checklist

The website fundamentals that make a home service business rank, convert, and compound.

Get the checklist → 14 min read
BurksUP Design

Local SEO Checklist

Checklist

What is inside

What you will get

The site structure rule top operators enforce: one URL per service, one URL per location

The above-the-fold homepage checklist that converts 1 in 50 visitors instead of 1 in 400

The exact FAQ format operators restructured every location page around for AI-first content consumption

The schema types AI engines read first, before any other on-page signal

The Search Console method that has produced organic traffic lifts on every client site it has been applied to

The conversion tracking install that makes Google show your listing to the right audience

The viral content pattern that ranked a $60 per click PPC keyword inside two months

Is this for you?

This is for you if...

Home service operators between $400K and $5M in revenue who have a website that should be producing leads and cannot tell what is broken, what is missing, or what to fix first. Plumbers, HVAC, roofers, lawn care, garage door, pressure washing, and the trades next to them.

After reading

What you will be able to do

01

Diagnose the structural mistakes capping your current rankings

02

Rebuild the homepage so it answers the three questions a visitor asks in the first three seconds

03

Install the FAQ and schema layer that gets your pages cited by AI engines

04

Set the weekly cadence that holds rankings once you earn them

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Second set of eyes

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We will review your website and show you what is helping, what is hurting, and what to fix first.

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