Local SEO Checklist
The website fundamentals that make a home service business rank, convert, and compound.
Local SEO Checklist
ChecklistWhat is inside
What you will get
The site structure rule top operators enforce: one URL per service, one URL per location
The above-the-fold homepage checklist that converts 1 in 50 visitors instead of 1 in 400
The exact FAQ format operators restructured every location page around for AI-first content consumption
The schema types AI engines read first, before any other on-page signal
The Search Console method that has produced organic traffic lifts on every client site it has been applied to
The conversion tracking install that makes Google show your listing to the right audience
The viral content pattern that ranked a $60 per click PPC keyword inside two months
Is this for you?
This is for you if...
Home service operators between $400K and $5M in revenue who have a website that should be producing leads and cannot tell what is broken, what is missing, or what to fix first. Plumbers, HVAC, roofers, lawn care, garage door, pressure washing, and the trades next to them.
After reading
What you will be able to do
01
Diagnose the structural mistakes capping your current rankings
02
Rebuild the homepage so it answers the three questions a visitor asks in the first three seconds
03
Install the FAQ and schema layer that gets your pages cited by AI engines
04
Set the weekly cadence that holds rankings once you earn them
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