Pricing Calculator & Profitability Guide
Find the real number your business needs to charge, before you raise prices or quote one more job.
Pricing Calculator & Profitability Guide
GuideWhat is inside
What you will get
The loaded labor rate formula, including the 50 percent billable efficiency assumption most operators skip
The 4x rule, validated across 200-plus franchise locations: customer rate must be at least four times base wage
The One Truck Breakdown Exercise, with the $250 to $680 per hour required-rate range found across hundreds of contractors
The COGS vs. overhead diagnostic that tells you which side of your business is leaking profit
True equipment cost math, including why a $1,200 skid steer payment actually costs $1,800 to $2,000 per month
Break-even per customer for both one-time and recurring revenue models
Profit margin bands by revenue stage, including why $500K at 10 percent net takes home the same as solo at $200K
Is this for you?
This is for you if...
Home service operators between $200K and $2M in revenue who suspect they are underpriced but have never run the math to prove it. Owners who can quote a job in their sleep but cannot tell you what one billable hour actually costs to deliver.
After reading
What you will be able to do
01
Calculate your loaded labor rate and overhead recovery per billable hour
02
Run the One Truck Breakdown Exercise on your own business
03
Diagnose whether your profit leak is COGS, overhead, or both
04
Set a defensible customer-facing rate using the Rule of 100
Get the guide
Free. Straight to your inbox.
No spam. Just the resource and practical follow-up.
You are in. Check your inbox.
Your copy of Pricing Calculator & Profitability Guide is on the way.
Second set of eyes
Want someone to walk through the LEAKS with you?
We will review your website and show you what is helping, what is hurting, and what to fix first.
Book a free website audit →