0%
Planner Foundation

Profit Goal Planner

Set the profit number first, then reverse-engineer the revenue, ticket, close rate, and tech count needed to hit it.

Get the planner → 15 min read
BurksUP Design

Profit Goal Planner

Planner

What is inside

What you will get

The revenue-band margin model showing why $500K at 10 percent takes home the same as solo at $200K

Growth mode vs. profit mode framing, including the Rule of 40 sanity check (profit % + growth % > 40)

The pre-hire test that catches ego purchases before they wreck your margin

The downsize proof: 6 trucks instead of 13, profit margin jumped from 9 to 22 percent in one month

The three-metric pre-debt checklist: profit percentage, labor efficiency, close rate

The one-month-of-revenue cash reserve rule that decides whether growth mode is even on the table

The existing-customer multiplier, including the 0.5 to 1 percent monthly response rate that turns a database of 5,000 into 25 to 50 jobs per month at near-zero CAC

Is this for you?

This is for you if...

Home service operators between $500K and $2M who are tired of chasing revenue numbers that never translate into take-home pay. Owners who want to engineer a specific profit outcome instead of hoping the year ends well.

After reading

What you will be able to do

01

Set a profit dollar target appropriate to your revenue stage

02

Decide between growth mode and profit mode using cash reserves and close rate

03

Reverse-engineer the revenue, average ticket, close rate, and tech count required to hit your target

04

Apply the pre-hire test to every truck, hire, or shop decision before you commit the money

Get the planner

Free. Straight to your inbox.

No spam. Just the resource and practical follow-up.

Second set of eyes

Want someone to walk through the LEAKS with you?

We will review your website and show you what is helping, what is hurting, and what to fix first.

Book a free website audit →