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SOP Sales / Trust

Review Generation SOP

Get four five-star reviews per technician per week, without bribes or begging.

Get the sop → 8 min read
BurksUP Design

Review Generation SOP

SOP

What is inside

What you will get

The two-layer model: automated post-job text as the floor, trained technician ask as the ceiling, and why running only one is why your results stall

The "big why" method each tech uses to build a personal review ask that customers actually act on

Two word-for-word scripts proven in the field, including the job security frame and the personal goal frame

The Fenton, Michigan proof point: how 30 Google reviews moved a lawn care franchise from invisible to first in the map pack

The new GBP launch protocol: the $10-per-review sprint, the 90-review target, and when to turn the incentive off

The technician scorecard structure that puts reviews next to close rate and average ticket

The CRM, training, and response checklists you can hand to your ops manager this week

Is this for you?

This is for you if...

Home service operators between $1M and $50M in revenue who have a working CRM, a field team of two or more techs, and a Google Business Profile that is underperforming what the work deserves. You know reviews matter. You do not have a process that survives a busy week.

After reading

What you will be able to do

01

Set up the automated post-job text that fires within one hour of job close

02

Train one technician this week to use the job security script at the door

03

Run the new GBP launch protocol on any new location you open

04

Add review count per tech to your weekly team meeting scoreboard

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