Pricing · one ladder, four plans

One ladder.
Pick your level.

We start with a one-time build, then a monthly plan that keeps the booking system working.

Care keeps the site fast, secure, and ready. Response makes sure no lead slips through the cracks. Scale runs the full system so the business keeps growing. Autopilot adds AI that moves you and your team from working in the business to working on the business.

Monthly plans are for BurksUP built websites only.

  1. (01)Care
  2. (02)Response
  3. (03)Scale
  4. (04)Autopilot

- How it works

The build installs the system. The plan keeps it working. You pick the tier, not whether you have a plan.

- The ladder

Choose your plan.

Every tier builds on the one below it. Start where it fits today. Move up when the system pays for the move. The monthly plan is not optional. The build is not sold standalone.

(01) · the floor

Care

A clean site that stays alive, watched, and safe. Catches the occasional lead that walks in.

Build$1,497one-time
Plan$79/ month

Build includes

  • Up to 5 pages, mobile-first
  • Contact form + basic CRM capture
  • Click-to-call + local SEO basics
  • 1 revision round

Plan includes

  • Managed hosting, security, backups
  • Uptime monitoring
  • ~30 min of content edits / month

Best for: a working site that doesn't need to do the selling.

Start with Care →
(03) · the engine

Scale

We run the system that grows the business. Bookings, campaigns, dashboards, the lot.

Build$5,997one-time
Plan$499/ month

Everything in Response, plus

  • Up to 12 pages + 3 custom landing pages
  • LatePoint Pro booking flow, configured
  • Up to 10 automations + reactivation
  • Email + SMS campaigns managed
  • Expanded cockpit + 3 custom dashboards
  • Call tracking + CDR reporting
  • Priority response window

Best for: operators ready to stop reacting and start running pipeline.

Apply for Scale →
The plan is the product. The build installs the system. The plan is what runs it. Month to month · Cancel any time BurksUP-built sites only

- The story it tells

Four plans. One climb.

Each tier moves the business from "the site is live" toward "the site runs the business." Where you start is where you are. Where you end up is where it pays.

(01)

Care

We keep your site alive and safe.

The floor. Hosting, security, backups, uptime, the basics watched. The site stops being a thing that could break and become a phone call you don't want.

(02)

Response

Every lead gets caught and answered fast.

The site stops dropping leads. Forms get tagged, calls get tracked, missed calls get a text back. The first hour after a lead comes in stops being silent.

(03)

Scale

We run the system that grows the business.

The site becomes the operations layer. Bookings flow, campaigns ship, the cockpit shows what's actually working. You stop reacting to leads and start running a pipeline.

Coming soon (04)

Autopilot

It runs itself.

AI catches the calls you can't, qualifies the leads you don't want to, and surfaces the revenue you would have missed. Listed today. Built when the cohort is right.

- What changes

See what each plan adds.

Each tier inherits everything below it. The table is the contract, every cap, every cadence, every system. If it's not here, it's not in the plan.

  Care$1,497 + $79/mo Response$3,997 + $299/mo Scale$5,997 + $499/mo AutopilotBy application
The build
PagesUp to 5Up to 8Up to 12Up to 12+
Landing pages / funnels23 custom3+ custom
Revision rounds122 + priorityPriority
Local SEO basics
Click-to-call + schema
Hosting & protection
Managed hosting
SSL + daily backups
Security + uptime monitoring
Content edits / month~30 min~60 min~2 hrsPriority
Lead capture & speed
Contact form + email capture
FluentCRM tagging
Tracking number
Missed-call text-back
Owner notifications + routing
Owner cockpitBasicExpandedExpanded + AI
Automations
Core automationsUp to 3Up to 10Up to 10+ AI
New-lead alert + follow-up
Review request flow
Quote follow-up + no-show recovery
Reactivation campaigns
Booking & campaigns
Booking flow watched if installed
Custom booking flow (LatePoint Pro)
Email campaigns + blasts
SMS campaigns
Campaign execution managed
Reporting & insight
Performance snapshotMonthlyMonthlyMonthly
GA4 + custom dashboard3 views3+ views
Call tracking + CDR reporting
Custom report delivery
Growth reviewQuarterly
AI coverage
AI front desk
AI lead qualification
Smart routing across channels
AI call QA + scorecards
Revenue insight reporting
Support
Response windowStandardStandardPriorityHighest
OnboardingStandardStandardPriorityPriority

Eligibility: BurksUP-built sites only. We rebuild first, then run what we built.

- The fine print, in plain English

Three rules that keep this honest.

The same three rules we tell ourselves before we open a new project. They're why the ladder works for both sides.

(01)

The plan is the product.

No tier exists without the monthly. The build installs the system. The plan is what runs it. You pick the plan. The plan is not a line item to negotiate away.

(02)

Hard caps are the offer.

Every "up to" is a real ceiling. Pages, automations, landing pages, report views, revision rounds. Anything beyond is a stated change order, never a quiet scope creep.

(03)

Custom is configured.

The booking flow and the automations are our framework configured to you. Not bespoke from scratch. That's how delivery stays repeatable, and how your build doesn't take a year.

- Reality check

Got
questions?

Straight answers about how the ladder works, who it's for, and what happens when you outgrow your plan.

  • (Q1)

    Who is this for?

    Home service contractors. HVAC, plumbing, roofing, electrical, remodeling, landscaping, junk removal. Businesses where the phone needs to ring and the calendar needs to stay booked.

    If you’re good at what you do but your website doesn’t show it, this is built for you.

  • (Q2)

    Who is this not for?

    Brand new businesses with no customers yet, and anyone shopping for the cheapest option. There are plenty of $500 template sites out there if that’s the goal.

    I work with contractors who already have a real business and want a site that pulls its weight. If you’re not sure where you land, start with the free audit. It costs nothing and you’ll know.

  • (Q3)

    How much does this cost?

    Most contractors start at $3,997 for the build, plus $299 a month.

    The build gets you the full website. The monthly covers hosting, security, updates, and the systems that turn visitors into booked jobs, including missed-call text back and a simple CRM so no lead falls through the cracks.

    Some projects need more, some need less. Book a free audit and I’ll give you a straight number for your situation.

  • (Q4)

    That’s more than other quotes I’ve gotten. Why?

    Because we’re not building the same thing.

    A cheap site is a brochure. It sits there. What I build is a booking system: fast pages, clear calls to action, automatic text back when you miss a call, and follow-up that keeps leads from going cold.

    One example: Lamont at Mr. C’s Chimney in Billings booked 4 jobs through his new site in the first month, and missed-call text back saved 2 more calls that would have gone to a competitor. The site paid for itself in month one.

    That’s the difference you’re paying for. A cheap site that books nothing is the most expensive site you can buy.

  • (Q5)

    I already have a website. Can’t I just update it instead of rebuilding?

    Sometimes, and the audit will tell you honestly. But here’s the usual problem: most contractor sites weren’t built to book jobs in the first place. They were built to exist. Patching a site like that is like remodeling a house with a cracked foundation. You spend money and still have the same problem.

    If your site can be fixed with small changes, I’ll tell you that in the audit. If it can’t, I’ll show you exactly why.

  • (Q6)

    I get most of my work from referrals. Why do I need this?

    Referrals are the best leads you’ll ever get. But here’s what happens with every single one: they hear your name, then they look you up before they call.

    If your site looks outdated or broken, some of those referrals quietly move on and you never know it happened. Your website’s first job is to not lose the work your reputation already earned. Its second job is to bring in new work on top of it.

  • (Q7)

    Why not just use Wix or GoDaddy and do it myself for $20 a month?

    You can, and for a hobby that’s fine. But a DIY builder gives you a page, not a system. No missed-call text back. No lead follow-up. No one making sure it loads fast and shows up right on a phone.

    And your time isn’t free. Every hour you spend fighting a website builder is an hour you’re not quoting jobs or running crews. Free hosting isn’t free. It’s deferred risk.

  • (Q8)

    I’ve been burned by a web guy before. Why should I trust you?

    Fair. Most contractors I talk to have a story like that. A site that never launched, a designer who disappeared, a monthly bill for nothing.

    Here’s what’s different: you deal with me directly, start to finish. No account managers, no handoffs. You’ll know the timeline before we start, you’ll get updates as we go, and you’ll see the site before it launches. And the audit comes first, free, so you can judge how I work before you spend a dollar.

  • (Q9)

    Am I locked into a contract?

    The build is a one-time project with a clear scope and price. The monthly plan continues month to month after that. If it’s not earning its keep, you can walk. My job is to make sure it’s obviously worth keeping.

  • (Q10)

    What exactly does the monthly plan do? I’ve paid for “maintenance” before and got nothing.

    That’s a real problem in this industry, so here’s the plain list. Your monthly covers:

    • Hosting, security, and backups so the site never goes down or gets hacked
    • Ongoing updates so it stays fast and current
    • Missed-call text back, so a missed call gets an instant text instead of calling your competitor
    • A simple CRM that tracks every lead so nothing slips
    • Fast follow-up automations that reach leads while they’re still interested

    It’s not maintenance. It’s the machinery that turns your site from a brochure into a booking system. You’ll see it working.

  • (Q11)

    Do I own my website?

    Yes. It’s your site, your domain, your content. If we ever part ways, it goes with you. I’m not holding your website hostage. That practice is one of the reasons contractors don’t trust web designers, and I want no part of it.

  • (Q12)

    How long does this take? I’m in my busy season.

    Most builds go live in 3 to 4 days, worst case within 7 days after onboarding. Sometimes next day, because we usually have most of your site built before we even get on a call. I only need a few hours of your time total, mostly sending logins and assets at the start.

    And honestly, busy season is the best time to do this. That’s when the most people are searching for your services and landing on your current site. Every week it stays weak is your highest-traffic week going to waste.

  • (Q13)

    Do you guarantee results?

    Here’s the honest version. I guarantee the work: a fast site that looks right on any device and is built to turn visitors into calls and bookings. Every project ships to that standard.

    What I won’t guarantee is a specific number of leads, because anyone who promises that is guessing with your money. What I can show you is what’s happened for real clients, like Lamont covering his entire redesign cost in the first month. Real results, no magic promises.

    Here’s what I will put money behind. If the system doesn’t save you at least 10 hours a week within 60 days of launch, you get your build fee back. It’s an honor system, as long as your booking flow is live and in use. I won’t promise a lead count, but I’ll promise you get your time back.

  • (Q14)

    How do we start?

    Book a free audit. I’ll go through your current site, show you specifically what’s costing you trust and calls, and tell you what I’d fix. No pressure, no pitch deck. If it makes sense to work together, we’ll talk next steps. If not, you still walk away knowing exactly what’s wrong.

- Pick a plan

Ready to hear
more yes?

Let's talk → or hello@burksup.com