Roofing website design built to book real estimates

Storms, leaks, insurance claims. roofing buyers are skeptical and shopping fast. We rebuild your site to prove competence, surface real project photos, and turn estimate requests into signed contracts.

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acme-roofing.com

Repair · Replace · Inspect

Roof Replacement
& Storm Repair

GAF-certified roofer serving Denver metro. Free inspections, insurance claim help.

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156 reviewsGAF Certified

The problem

Your roofing website mightbe costing you jobs if…

8ways your site leaks

00/ 08
01Trust

Certifications and insurance are nowhere above the fold.

Top leak
02Proof

Project gallery is stock photos and missing real jobs.

03Storms

Storm-damage and insurance-claim content doesn't exist.

04Estimates

Estimate form is 12 fields and asks for everything.

05Pages

Repair and replacement share one weak page.

06Mobile

Hero image is 3MB and tanks mobile load.

07Reviews

5-star count isn't visible on the homepage.

08Materials

No language about shingles, metal, tile, or warranties.

How homeowners actually choose

Roofing buyers are nervous about door knockers.

In their head, in their hands.

Storms bring chasers, and homeowners know it. Your site has to look like a real local company that's been pulling permits in their county for years. not a fly-by-night. Show the trucks, the certifications, the real jobs.

What they feelSkeptical, often comparing 3–5 estimates.
What they needReal photos, real warranty, real local proof, workmanship guarantee.
What loses themStock photos, no warranty mention, generic copy, missing GAF / insurance.
What gets the callProject photos with addresses, warranty language, financing, insurance help.
What earns trustGAF Master Elite, BBB, insured, bonded, 25-year workmanship, dated reviews.
Urgency windowDays, not minutes. but the first-impression bar is much higher.

The BurksUP solution

We rebuild around the waycustomers actually choose.

Four pillars

They sound simple. They're not.

Pillar 01

Build trust fast

Homeowners decide who to call in under a minute. The site has to prove license, insurance, reviews, and a local face before they scroll.

roofing exampleGAF Master Elite, insured, 25-year workmanship. all above the fold.
Pillar 02

Make calling easy

If the phone number isn't a one-tap on mobile, you've already lost. We treat the call as the primary CTA and design the whole flow around it.

roofing exampleTap-to-call + photo upload. the homeowner can attach a roof shot from their phone in two taps.
Pillar 03

Explain services clearly

One thin page covering every service kills both conversion and SEO. We build a real page per high-intent service. with FAQs, photos, and schema.

roofing exampleRoof Repair · Roof Replacement · Storm Damage · Insurance Claims. each as its own page, indexable, internally linked, and built to convert.
Pillar 04

Capture leads before they leave

Most visitors aren't ready to call right now. We capture the close-but-not-yet ones with smart forms, lead magnets, and follow-up automations.

roofing exampleTwo-step form: zip + photo upload first. Insurance-claim guide PDF as lead magnet.

What we build

The full stack.Not just a pretty homepage.

Twelve things, baked in

A real business asset for your roofing company. Everything below ships in the starting scope.

01

Conversion-focused homepage

Trust + offer + call path in the first scroll. Built around how a homeowner actually scans on mobile.

02

Mobile-first design

Designed mobile-first because that's where the call comes from. Desktop scales up cleanly, not the other way around.

03

Clear service pages

Every high-intent service. roof repair, roof replacement, storm damage, and more. gets its own real page.

04

Click-to-call buttons

Tap-to-call in the sticky bar, the nav, the hero, every service page, and the footer. Never more than one tap.

05

Smart contact forms

Two-step forms. Zip + problem first. Contact details only after they've leaned in. Cuts abandonment by half.

06

Review + trust sections

Real reviews with dates, license numbers, insurance, certifications. The signals that move a hesitant homeowner.

07

Service area structure

Real pages for Tampa, St. Petersburg, Clearwater and more. each with a local angle, not the same paragraph reused.

08

On-page SEO baked in

Page structure, schema markup, FAQ schema, internal linking, fast mobile loads. The foundation SEO compounds on.

09

Tracking + tagging

Form tracking, call tracking, Google Tag. So you actually know which marketing is paying off.

10

Optional automations

SMS follow-up, missed-call text-back, nurture sequences. Optional. We don't push what you don't need.

11

Speed & performance

Real Core Web Vitals work. image weight, font loading, JS pruning. Mobile load under 2 seconds.

12

Care plan after launch

Optional monthly care plan for hosting, monitoring, content updates. Skip it if you don't need it.

SEO architecture

A website is not one page.It's a local growth foundation.

Hub & spoke

Homepage builds trust. Service pages capture intent. Service-area pages support local visibility. Every page does one job, well.

One hub.
Many spokes.

Hub · HomepageSpokes · Service pagesLocal · Service-area pages
roofing homepage
Trust + offer + call pathService overviewReviews + licenseService-area picker
Roofing services
Roof RepairRoof ReplacementStorm DamageInsurance ClaimsAsphalt Shingles
High-intent pages
Metal RoofingTile RoofingCommercial RoofingService Areas
Service areas
Tampa, FLSt. Petersburg, FLClearwater, FLBrandon, FLWesley Chapel, FL
HomepageTrust + offer + call in the first scroll.
Service pagesOne per intent. Schema. FAQs. Real photos.
Local pagesUnique local angle per city. Not a city swap.
Internal linksAuthority flows hub → spoke → local.

Before / after

Same business.Better first impression.

What actually changes

What changes between an old roofing site and a BurksUP rebuild. None of this requires a new business. just a site that does the work for you.

BeforeThe old site

Brochure. Slow. Generic.

  • “Quality roofing for over 20 years”. no city, no proof
  • No GAF / Owens Corning / insurance up top
  • Repair + replacement on one 220-word page
  • Three stock photos, zero real jobs
  • Storm damage and insurance claims not mentioned
  • Estimate form: 12 fields, no photo upload
AfterBurksUP rebuild

Trust. Speed. Clear path to call.

  • “Roof repair & replacement in Tampa. GAF Master Elite”
  • GAF, insured, bonded, 25-yr workmanship above the fold
  • Seven service pages with real photos and FAQs
  • Gallery: 60+ real Tampa-area roofs with addresses
  • Dedicated storm-damage + insurance-claim playbook page
  • Estimate form: zip + photo upload first, rest later

What the free audit reveals

Your site, scored.

We run every trade site through the same six-point diagnostic. Here is what the report looks like.

BurksUP auditsummit-roofing-co.com
Current site44
After rebuild90
What we fixedPriorNow
SEO structure39
Trust signals29
Mobile UX310
Speed49
Conversion path29
Lead capture18

How it works

Audit. Map. Launch.No bloated agency pitch.

Three steps

01

We audit your current site

Speed, SEO basics, mobile UX, conversion leaks, trust signals, missed opportunities. You get a scored report with the top roofing-specific fixes. and a preview of what a rebuild looks like.

02

We map the rebuild

We identify what to change to make the site more useful for homeowners and stronger for search. Clear scope, clear timeline, no surprise line items.

03

You launch with clear pricing

Plans start at $1,497 build + $79/mo. You see the rebuild before you commit to the full price. See it first. Pay when it's right.

No guessing. No bloated agency pitch. Clear next steps.

Pricing

Launch a better roofing website from $1,497 build + $79/mo

Most custom roofing sites either cost too much upfront or lock you into a vague retainer before anyone proves they understand the business. BurksUP keeps it clear: a one-time build plus a simple monthly plan that keeps it working. We rebuild your site around the way homeowners actually pick who to call.

Why this works

From $1,497 build + $79/mo, this is for business owners who are done treating their website like an online brochure and want it rebuilt as a real sales asset. A smarter investment than another generic agency redesign.

Starting price
$1,497
+ plan from $79/mo

One-time rebuild. Pricing scales up for multi-location, deeper SEO, integrations.

  • Built specifically for roofing companies
  • Conversion-focused website strategy
  • Mobile-first design + tap-to-call
  • Clear service pages with schema
  • Lead capture & tracking setup
  • SEO-aware page structure
  • You own the site, booking & data
Your monthly plan covers hosting, monitoring & updates. Add ongoing SEO, automations & reporting as you scale.

Why operators pick BurksUP

A serious investment, not another redesign.

  • Built for home service businesses
  • Conversion-first strategy
  • SEO-aware structure
  • Mobile-first design
  • Clear calls to action
  • No bloated agency process
  • A simple monthly plan keeps it running
  • Built around calls, leads, and booked jobs

Reality is, most contractors don't need a prettier website. They need a website that makes people trust them faster and take action faster. That's what we build.

Nick Burks, founder of BurksUP Design
NickFounder · BurksUP Design

Objections, handled

Most roofing owners have heard every pitch.

The honest answers. no spin, no overselling. If we can't help, we'll say so.

01

I already have a website.

Most of our clients did. The website was the problem. We rebuild around what actually moves the needle for home service businesses. clarity, trust, mobile UX, conversion path.

02

I don't know if a new website will actually help.

Fair. That's why we start with a free audit. You see the leaks, the missed opportunities, and a preview of what the rebuild looks like. before you decide anything.

03

I've been burned by agencies before.

Same story we hear every week. Big retainer, slow process, ‘brand strategy’ that didn't make the phone ring. We keep the scope tight, the pricing clear, and we don't pretend the goal is anything other than more booked jobs.

04

I don't want a monthly contract right away.

The build is a one-time scope. A simple monthly plan from $79/mo keeps the site fast, updated, and chasing every lead, that's the part that compounds. See the tiers on the pricing page.

05

I don't have time for a big website project.

We do the heavy lifting. Most owners spend 2–4 hours total across the project. a kickoff call, a content review, a launch sign-off. We handle the rest.

06

I get most of my work from referrals.

Good. That's a great foundation. A real website turns those referrals into faster decisions. and shows up when the referral's spouse, neighbor, or property manager goes looking online to confirm you're real.

07

I tried SEO before and it didn't work.

Most SEO fails because the site underneath it is broken. Thin pages, no structure, slow mobile, no trust signals. We rebuild that foundation first. Then SEO has something to compound on.

FAQ

Questions every roofing owner asks.

The short answers below. Anything specific. just ask on the call.

roofing specific

  • (Q1)

    Who is this for?

    Home service contractors. HVAC, plumbing, roofing, electrical, remodeling, landscaping, junk removal. Businesses where the phone needs to ring and the calendar needs to stay booked.

    If you’re good at what you do but your website doesn’t show it, this is built for you.

  • (Q2)

    Who is this not for?

    Brand new businesses with no customers yet, and anyone shopping for the cheapest option. There are plenty of $500 template sites out there if that’s the goal.

    I work with contractors who already have a real business and want a site that pulls its weight. If you’re not sure where you land, start with the free audit. It costs nothing and you’ll know.

  • (Q3)

    How much does this cost?

    Most contractors start at $3,997 for the build, plus $299 a month.

    The build gets you the full website. The monthly covers hosting, security, updates, and the systems that turn visitors into booked jobs, including missed-call text back and a simple CRM so no lead falls through the cracks.

    Some projects need more, some need less. Book a free audit and I’ll give you a straight number for your situation.

  • (Q4)

    That’s more than other quotes I’ve gotten. Why?

    Because we’re not building the same thing.

    A cheap site is a brochure. It sits there. What I build is a booking system: fast pages, clear calls to action, automatic text back when you miss a call, and follow-up that keeps leads from going cold.

    One example: Lamont at Mr. C’s Chimney in Billings booked 4 jobs through his new site in the first month, and missed-call text back saved 2 more calls that would have gone to a competitor. The site paid for itself in month one.

    That’s the difference you’re paying for. A cheap site that books nothing is the most expensive site you can buy.

  • (Q5)

    I already have a website. Can’t I just update it instead of rebuilding?

    Sometimes, and the audit will tell you honestly. But here’s the usual problem: most contractor sites weren’t built to book jobs in the first place. They were built to exist. Patching a site like that is like remodeling a house with a cracked foundation. You spend money and still have the same problem.

    If your site can be fixed with small changes, I’ll tell you that in the audit. If it can’t, I’ll show you exactly why.

  • (Q6)

    I get most of my work from referrals. Why do I need this?

    Referrals are the best leads you’ll ever get. But here’s what happens with every single one: they hear your name, then they look you up before they call.

    If your site looks outdated or broken, some of those referrals quietly move on and you never know it happened. Your website’s first job is to not lose the work your reputation already earned. Its second job is to bring in new work on top of it.

  • (Q7)

    Why not just use Wix or GoDaddy and do it myself for $20 a month?

    You can, and for a hobby that’s fine. But a DIY builder gives you a page, not a system. No missed-call text back. No lead follow-up. No one making sure it loads fast and shows up right on a phone.

    And your time isn’t free. Every hour you spend fighting a website builder is an hour you’re not quoting jobs or running crews. Free hosting isn’t free. It’s deferred risk.

General questions

  • (Q1)

    I’ve been burned by a web guy before. Why should I trust you?

    Fair. Most contractors I talk to have a story like that. A site that never launched, a designer who disappeared, a monthly bill for nothing.

    Here’s what’s different: you deal with me directly, start to finish. No account managers, no handoffs. You’ll know the timeline before we start, you’ll get updates as we go, and you’ll see the site before it launches. And the audit comes first, free, so you can judge how I work before you spend a dollar.

  • (Q2)

    Am I locked into a contract?

    The build is a one-time project with a clear scope and price. The monthly plan continues month to month after that. If it’s not earning its keep, you can walk. My job is to make sure it’s obviously worth keeping.

  • (Q3)

    What exactly does the monthly plan do? I’ve paid for “maintenance” before and got nothing.

    That’s a real problem in this industry, so here’s the plain list. Your monthly covers:

    • Hosting, security, and backups so the site never goes down or gets hacked
    • Ongoing updates so it stays fast and current
    • Missed-call text back, so a missed call gets an instant text instead of calling your competitor
    • A simple CRM that tracks every lead so nothing slips
    • Fast follow-up automations that reach leads while they’re still interested

    It’s not maintenance. It’s the machinery that turns your site from a brochure into a booking system. You’ll see it working.

  • (Q4)

    Do I own my website?

    Yes. It’s your site, your domain, your content. If we ever part ways, it goes with you. I’m not holding your website hostage. That practice is one of the reasons contractors don’t trust web designers, and I want no part of it.

  • (Q5)

    How long does this take? I’m in my busy season.

    Most builds go live in 3 to 4 days, worst case within 7 days after onboarding. Sometimes next day, because we usually have most of your site built before we even get on a call. I only need a few hours of your time total, mostly sending logins and assets at the start.

    And honestly, busy season is the best time to do this. That’s when the most people are searching for your services and landing on your current site. Every week it stays weak is your highest-traffic week going to waste.

  • (Q6)

    Do you guarantee results?

    Here’s the honest version. I guarantee the work: a fast site that looks right on any device and is built to turn visitors into calls and bookings. Every project ships to that standard.

    What I won’t guarantee is a specific number of leads, because anyone who promises that is guessing with your money. What I can show you is what’s happened for real clients, like Lamont covering his entire redesign cost in the first month. Real results, no magic promises.

  • (Q7)

    How do we start?

    Book a free audit. I’ll go through your current site, show you specifically what’s costing you trust and calls, and tell you what I’d fix. No pressure, no pitch deck. If it makes sense to work together, we’ll talk next steps. If not, you still walk away knowing exactly what’s wrong.

Want to see what your
roofing website could become?

Send us your current site. We'll show you what's holding it back and what we'd fix first. No pressure. No confusing pitch.

No pressure. No confusing pitch. Just clear next steps.