Real charge.

Drivers, property managers, dealerships, and fleet operators all buy into a charging network differently. Drivers want a station finder, pricing clarity, and home charging information. Property managers want commercial charging at their building. Dealerships want to attach charging to a sale. Fleet operators want a network they can plan around. I designed each of these as its own surface so each buyer finds their answer in the first scroll, and the calls to action sit where each buyer is actually ready to engage.

FLO needed a publishing tool that could ship across the United States, English Canada, and French Canada at the same time. I built a custom WordPress multisite so the marketing team manages three regional sites from a single administrative surface. Each region inherits a shared template library and a shared brand system, so a campaign can ship across all three with regional copy without rebuilding the page each time. The build avoids heavy third-party plugins so day-to-day performance stays fast and the security surface stays small.

Most FLO drivers land on the site from a phone in a parking lot, not a desk. I designed every template mobile-first and tested end to end on real device widths. Interactions were verified on iOS and Android. The station finder, the network map, and the pricing pages were all built so a driver who needs to charge in the next ten minutes can find what they need without scrolling through marketing copy first.

Accessibility was baked into the component library rather than retrofitted at the end. Contrast, focus order, keyboard paths, and ARIA labels are part of the components themselves so new content rolls out compliant on day one. The marketing team can ship a new page or a new campaign landing without an accessibility audit afterward, which matters when you are running an active campaign calendar across three regions.

The technical search foundation (schema, clean semantic markup, fast server response) was built into the stack from the beginning. The content structure mirrors how electric vehicle owners actually search for charging (station finder, home charging, commercial charging, fleet charging). Each surface answers a real query rather than a generic charging search, and the marketing team was trained on a publishing workflow that keeps the search foundation producing as new pages ship.

FLO's new identity was rooted in the hardware itself. The shapes of the charging stations, the curves of the connector ports, the lines of the cabinetry. I pulled those same shapes into the web design so the marketing surface and the physical product read as the same brand. Organic curves, motion that mimics the flow of a charge, and animated cars that travel the page as a user scrolls. The result is a website that reinforces the physical brand experience rather than competing with it.