Real grid.

Naming a merged entity is the kind of work that has to honor what came before without getting trapped by it. I worked with the leadership team for a week of name exploration, surfaced more than a dozen options, and walked the team toward Workbench Energy because it was the cleanest inversion of the two sub-brand names. The new name read as the natural shared identity rather than a third option, which is what a merger naming exercise is supposed to deliver.

The parent logo was the foundational element. From there I reapplied the design system and color palette to NRG Peaks and the original Workbench so all three brands sit under one umbrella without losing their individual identities. A unified type pairing, color application, and iconography library carried across business systems, reports, whitepapers, the digital pitch deck, and the website. The pitch deck got particular attention because the team needed to assemble new presentations quickly without redrawing everything for each one.

Energy software buyers are technical and time-poor. They want to know what the product does, what the savings look like, and what the engagement model is. I designed the architecture so the parent brand and the sub-brand stories sit beside each other cleanly, the power services pages explain the offerings in plain language, and the resources section gives the technical reader the deeper material they need to champion the engagement internally.

I built Workbench on a custom WordPress install with Advanced Custom Fields running the templates. Fifteen bespoke page layouts cover every content type the team ships. Hand-drawn SVG animations move through the page so the brand reads warm rather than cold, which matters in a category that defaults to industrial photography and clinical layout. The publishing tool gives the marketing team direct control without a developer in the loop.

An online energy calculator was integrated into the WordPress build so prospects could engage with the company's tooling directly on the site. The calculator was built into the publishing tool so the marketing and product teams can update parameters and extend it without a developer. The interaction acts as a lead generation surface, turning anonymous visitors into prospects with their own data attached.

Energy software companies live and die on the strength of their client presentations. The team needed to assemble new decks quickly without redrawing everything from scratch each time. I built a templated digital pitch deck with a library of branded slide layouts (intro, services, technical detail, case studies, pricing, next steps) that the team can recombine on the fly for individual prospects. The system stays brand-coherent no matter who builds the next deck, and it took the busywork of presentation design out of the sales process so the team could focus on the conversation itself.