Real AR commerce.

The first challenge was the category trap. KiSP had so much equity in office furniture that anyone outside the category assumed the tools were not built for them. Architects, automotive teams, and exhibition designers would land on the site, see furniture imagery and furniture case studies, and click away. The visualization quality, the configurator depth, and the AR capability never got a chance to land.

The second was the product surface. KiSP has multiple products and services with overlapping features (the Configurator, the KiTS Collaborator, product data creation, visualization services, augmented reality previews). The previous site flattened them into a single feature list, which made the value impossible to tell apart. A buyer trying to figure out which product solved their problem had to read the whole site to find out.

The third was the publishing tool. The team needed to ship case studies for new industries, update product imagery as visuals improved, and run campaigns into verticals they had not sold into before. The previous setup made all of that slow. New industry messaging meant a release. New visuals meant a workaround. The rebuild had to make day-to-day content work fast and let the brand carry through cleanly into industries the team had never published into before.

KiSP launched with a brand and a site that no longer reads as office furniture. Christine described it as a website that makes it much clearer to customers what KiSP does and how the company can help them, and she flagged that customers and colleagues alike have been impressed with how well the new site expresses the brand and communicates the products and services.

The rebrand has unlocked categories the company could not credibly compete in before. Architecture, product design, automotive, and exhibition teams now land on a site that speaks their language, with case studies and product stories that read as built for them. The publishing tool gives the marketing team direct control so new industries and new case studies ship without a developer, and the gated knowledge centre has become a real customer retention surface where existing users can pull whitepapers, instructional guides, and product resources without a support ticket.

The inbound mix has shifted post-launch. Inquiries from outside the legacy furniture category have grown materially, which validates the positioning thesis we worked through in the discovery workshops. The product surfaces (the Configurator, the KiTS Collaborator, product data services) each get to tell their own story, which means a buyer evaluating any one of them can find what they need without having to read the whole catalog first.

Christine also flagged something about the working relationship that matters here. She noted that I listened where other firms had pushed templates, that I reassured her through a process she had not run before, and that I hit deliverables even when the team pivoted through a brand redesign mid-project. That is what makes the partnership keep working post-launch. The site is now the foundation KiSP builds on as the company expands into industries it has not sold into before, and the system was designed so the brand carries cleanly into each one without being rebuilt every time.